Telemarketing – jedna z najpopularniejszych branż wśród studentów. Często mówi się, że masowa produkcja magistrów kończy się właśnie na słuchawce. Pracowników na razie nie brakuje, bo doświadczenie nie jest wymagane. Jednak w planach jest stworzenie klas o profilu call center. Szkoły mają kształcić prawdziwych specjalistów.
Wniosek do Ministerstwa Rozwoju o stworzenie placówek, które miałyby przygotowywać do pracy na słuchawce złożyło Polskie Stowarzyszenie Marketingu SMB. Opracowano już podstawę programową i niewykluczone, że stowarzyszenie złoży również podręczniki. Uczniowie mieliby koncentrować się nie tylko na nauce komunikacji z klientem, ale także na prawie konsumenckim czy językach obcych.
Informacje te uzyskał dziennik.pl w rozmowie z Marcinem Sosnowskim, dyrektorem wykonawczym Polskiego Stowarzyszenia Marketingu SMB, który powiedział: „Chcemy, żeby zawód pracownika centrum elektronicznej obsługi klienta, czyli popularnego call center, został wpisany na listę zawodów szkolnictwa zawodowego”.
Co w takim razie ze studentami, którzy obecnie są siłą tej branży? Zgodnie z podjętym planem, za kilka lat wymagane będzie specjalne wykształcenie do pracy w call center. Na razie reakcje na tę informację są zazwyczaj ironiczne. Otrzymałam m.in. takie jak: ,,nie wiem czy to dobry pomysł…” i „śmiechłem”. A co Wy o tym myślicie?
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